We will keep offering perfect automobile products to consumers by sticking to the brand core of perfection and ambition.

• Elaboration
  This is a positive attitude of always trying to be better,
  keeping challenging higher goals, and surpassing competitors and ourselves, and enjoying this.
• Exquisiteness
  This is our constant pursuit for perfect quality.
  We set high standards and practice a perfection-pursuing culture.
• Wonderfulness
  This is our commitment to a better life,
  and what we ultimately work for. We measure our success with feelings of people (our customers and employees).

• Harmony
  We are tolerant,
  and recognize and equally treat partners, customers, employees, etc. of different countries, ethnic groups, races and classes. Employees can also respect each other’s differences, identify with each other, and establish good cooperation and trust.
• Breadth
  Our employees have a global vision.
  We have established an international system for business operations, management and behavior, and a code of standard, and are also responsible for the environment of the planet on which we live.
• Contribution
  We are clear about our social position and responsibility,
  and would do everything in a responsible manner despite of difficulties to create a good business ecology.